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Microtrends by Mark Penn

Microtrends by Mark Penn
  • #: 115348
  • Price: $10.99 In Apple Store
  • Category: Books
  • Updated: 2010-05-14
  • Current Version: 3.0.1
  • 3.0.1
  • Size: 10.80 MB
  • Language: English, Swedish
  • Seller: ScrollMotion, Inc
  • Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later
  • © 2007 Mark Penn
  •  Add to Favorite apps

 

Description

Microtrends

Mark Penn

Twelve

September 5 2007

People are retiring but continuing to work.

Teens are turning to knitting.

Geeks are becoming the most sociable people around.

Women are driving technology.

Dads are older than ever and spending more time with their kids than in the past.

You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper.

Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.

About Iceberg

The Iceberg Reader revolutionizes the reading experience by combining the familiarity and timelessness of books with the convenience of New Media. Iceberg makes it easier than ever to browse, buy and enjoy the written word.

Features

- Natural book-like reading experience with full pagination, like the original printed editions.

- Each title includes cover art, front matter, running heads and page numbers.

- Table of Contents incorporates one click navigation.

- Vertical and horizontal page orientation.

- Adjust font size with a pinch, text reflows automatically.

- Brightness adjustment with paper-like backgrounds.

- Swipe to turn the page.

- Search the text within a book.

- Create margin notes with user notation.

- Integrates with iTunes bookstore, so your next Iceberg book is just one click away.

About Hachette

Hachette Book Group USA is a leading US trade publisher headquartered in New York, and owned by Hachette Livre, the second largest publisher in the world.  In one year, HBGUSA publishes approximately 450 adult books, 150 young adult and children’s books, and 60 audio book titles. In 2007, the company had a record 82 books on the New York Times bestseller list, with 20 of them ranked #1.  In addition to selling and distributing its own imprints, HBG distributes publishing lines for Chronicle Books, Microsoft Learning, Arcade, Time Inc. Home Entertainment, Harry N. Abrams, InnovativeKids, Phaidon Press, Filipacchi Publishing, Kensington, MQ Publications, Strictly By The Book, Weinstein Books and Gildan Media.

About Scrollmotion

ScrollMotion, creator of the Iceberg Reader, is a content technology company based in downtown New York City. Our proprietary technology is reshaping how people experience digital information and entertainment, and ScrollMotion is also helping many of the greatest names in traditional media tap the vast potential of the mobile space. For more information, visit www.scrollmotion.com.

Support

If you have any technical problems please email us at icebergsupport@scrollmotion.com before you post a review.

What's New in Version 3.0.1

- Improved compatibility with iPad
- More intuitive user interface
- Ability to share notes and excerpts through Facebook and email
- Improved search functionality
- Enhancements to notes feature

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The information may be outdated (2011-04-13 07:26:46). For actual information go to iTunes

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